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Style over substance is a logical fallacy which occurs when one emphasises the way in which the argument is presented, while marginalising (or outright ignoring) the content of the argument. In some cases, the fallacy is employed as a form of ad hominem attack. Here are some examples of the fallacy and how it is used. Example One
The fact that Person 2 insulted Person 1 does not alter the validity of Person 2's argument, nor does it excuse the hasty generalisation fallacy that Person 1 has employed. Example Two
The website Person 2 refers to may or may not be more accurate than the one that Person 1 was referring to. However, Person 2 is using the appearance of the first website alone to try and dismiss it as a reliable source of information, without properly analysing the content. This could also be considered a "Cum hoc ergo propter hoc" argument. Example Three Sometimes, outright non-responses or "stonewalls" are used as a part of style over substance. For example:
Example Four The baseless denial/unreasonable doubt is often an argumentative tool that accompanies circular reasoning, ad hominem or the no true Scotsman fallacy.
Example Five Stonewalling and childishly mocking an unfamiliar concept, usually a form of equivocation.
This may also be considered as a variety of a red herring fallacy. ExceptionsSome cases where style appears to precede substance exist. One of the few such instances is the Sokal Affair, where physicist Alan Sokal wrote a postmodern-style essay in the journal Social Text without really saying anything; the title of the article itself ("Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity") was nonsense. However, on closer examination, the style that Sokal uses is satirical, and therefore his logical argument is implicit; the style does not precede substance, it instead is the substance. See also
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